26th April, 2002

NIVEA SUN BEACH PURSUIT

The new competition on NIVEA SUN's product support site www.sunstuff.co.uk went live this week using a rebranded version of 'Amazing Snail' called Beach Pursuit.

The customisation and rebrand of the popular Java game property was secured through New Media agency LS Technologies.

All the game graphics have been reworked into a bright and colourful beach scene, using Nivea's Sunstuff support characters together with all new 3D rendered graphics created especially for this version. All high scores, entry emails and name data is being saved for the competition and ongoing marketing purposes.

The development was completed within 2 weeks and will continue throughout the summer and prizewinners for both high score achievers and anybody who mails a link on to a friend will be determined at the end of October.

LS Technologies and NIVEA are delighted with the game ("Good stuff on the game!" - is as good as it gets from John Ludlam, LST Director!) and are looking forward to a successful campaign.